The summer will be over soon and the fall will start soon… Exactly during the fall season all companies are getting ready for the winter holidays. Right Now it is the right time to think about the Christmas and New Year’s presents for your clients.

At the nearest future G/P/S will renew the catalog and, according to those holidays we will represent you our new promotional and business gifts. Among all items you will be able to find elegant diaries and calendars, post cards, and wide range of Christmas decorations.

Knitted scarves, gloves and hats - will be our special features. Technology allowed to knit in the LOGO or other information.

Be prepared for the winter holidays and make your clients happy.

It is well known, that corporate gifts (you may see the examples here http://www.grantsps.com/index.php?sn=vip ) have better quality then those, which are usually presented to your customers while product presentation. If you are going to work with new company you should make your first appearance impressive. You won’t be able to do so with cheap pen or t-shirt. You need something that worth. All people love the attention very much. Your partners will appreciate your care and efforts which you spent on the gift.   

You should be away from something usual and expected. Be notable and be able to surprise, and the promotional gifts will work on you.

© Diana Sycheva G/P/S

After two years of posting sales declines — the only sales dips in 30 years of tracking — the promotional products industry once again headed up in sales for the 2003 calendar year.

In its annual measurement of sales by promotional products distributors, published in June, the Promotional Products Association International and its magazine PPB said the industry posted sales of $16.3 billion in 2003, up from $15.6 billion in sales for 2002, an increase of 4.57 percent. After growing steadily, and most often in double-digit territory, for 27 straight years, overall industry sales declined 7.29 percent in 2001 from levels achieved in 2000, and then fell again 5.59 percent for the 2002 sales year.

For 2003, wearables, once again, was the top sales category measured, garnering an impressive 29.5 percent of overall PPD sales, or just under $5 billion, almost dead even with the percentage for the category calculated for the 2002 sales year. The next largest category measured, writing instruments, managed just 10.5 percent of PPD sales for 2003.

The industry has grown precipitously over the years, posting some $841 million in sales for the first year measured by PPAI, 1974, and then crossing the $1 billion mark for the first time in 1976. The $2 billion milestone was eclipsed in 1981, and then the steady increase was maintained throughout the 1990s. The watershed year was 2000 when PPDs reportedly sold $17.8 billion worth of promotional products, up a whopping 19.5 percent from the sales figure measured for the 1999 sales year.

Beginning the in the early 1990s, the wearables category began taking off, and it has never looked back. In a 10-year summary, PPAI said the wearables category was 22.2 percent of sales in 1993, rising throughout the decade. It has maintained a more-than-29 percent share since 1999, and wearables was also the fastest-growing sales category in the industry for much of the 1990s.

The PPAI survey also noted that the top five sales program categories were: Business Gifts (17.9 percent of sales), Employee Relations & Events (10.1%), Trade Shows (9.1%), Brand Awareness (9.0%), and Employee Service Awards (7.5%).

For more information of the PPAI sales volume study visit www.ppa.org.

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